Maybe you don’t understand the value of building your email list, and you don’t understand what it means to build an email list. I know when I first started I sure didn’t understand what it was or the importance of building that list. Briefly, an email list is a list where a person has […]
I will bet that you ignore your Facebook insights data in figuring out how to market your dog training business. To you, it’s probably one more thing you don’t know how to do. You know you should, but it all seems so complicated and time consuming. Besides, what is a Facebook page’s data going […]
Dog training objectives, or as I like to call them, attainable goals, need to be set immediately after you have evaluated the clients, their dog and other environmental influences. The key is to guide the dog owner to set their own achievable goals. By doing this, you: Get them to commit to doing the work. […]
Facebook power has just helped your dog training business even more. Short recap: Facebook needs to make money for its investors. They will make money by doing everything they need to do to help businesses on Facebook succeed. Businesses on Facebook spend money on Facebook advertising, which is very cheap by the way—but I’m not […]
This is a case study on a dog behavior problem. Daisy Mae, a 3 year old Golden Retriever (adopted from a rescue group at 6 months of age) was fearful and reactive to people – mainly men Here is a brief excerpt from my evaluation file giving you some background on the owner and her […]
I received quite a few emails from my last article and there was a lot of grumbling about using online newsletters. Let me explain the power of online newsletters and the effect they can have on your dog training business. Then, let’s see if you feel the same way. The Power of Online Newsletters […]
Here is a dog trainer lesson for you. In doing dog training for 30 years, some things are obvious, but can be taken for granted, causing problems. I’m sure you will agree that it just makes good business sense to be sure you do your part towards helping your client resolve their dog problem. […]
One of the great things about having a dog training business is that it’s such a deep well of information that you can share, for free, to help people. I can already hear you! You want me to tell them how to fix their dog for free? Why would I do that? Hang on, we […]
As a dog trainer, you’ve seen an out of control dog before. You know, that bossy dog with no house manners. I was on a coaching call with a new dog trainer who wanted assistance with putting a training program together for a client with a young, bossy out of control dog. Here’s a list […]
What do I mean by the eyes have it when it comes to growing your dog training business. Simply put, the more “eyes” that find your business, the more potential clients you have. Let’s look at typical ways you, as the dog training business owner, are probably trying to get more clients for your business, […]
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