I will bet that you ignore your Facebook insights data in figuring out how to market your dog training business. To you, it’s probably one more thing you don’t know how to do. You know you should, but it all seems so complicated and time consuming. Besides, what is a Facebook page’s data going […]
Dog trainers and veterinarians are like peanut butter and jelly. They just go together. Even though it is a rather natural relationship, as a dog trainer you still need to understand how to market your dog training to your local veterinarians. Marketing your dog training business to veterinarians used to be as easy as […]
We’ve all heard the saying, “Business is all about the bottom line. The bottom line is certainly a big part of running your own business. However, if that is your primary or only goal and belief, than you will struggle. If, on the other hand your goal and your belief is that your business is […]
Dog training objectives, or as I like to call them, attainable goals, need to be set immediately after you have evaluated the clients, their dog and other environmental influences. The key is to guide the dog owner to set their own achievable goals. By doing this, you: Get them to commit to doing the work. […]
As anxiety producing as it can be, when you focus on what is not easy in growing your dog training business, that’s when you will see bigger success. It’s easy to talk with clients about how we can help them get their well-behaved dog back, or get all our paperwork done for the next month. […]
Every now and again I am presented with a dog trainer dilemma, a seemingly overwhelming task to perform. This particular dog trainer dilemma was “turning around” a mismatched owner-dog relationship. Here are the details of the case Mr. and Mrs. Smith had had numerous German Shepherd dogs – all males – during their 50 years […]
Facebook power has just helped your dog training business even more. Short recap: Facebook needs to make money for its investors. They will make money by doing everything they need to do to help businesses on Facebook succeed. Businesses on Facebook spend money on Facebook advertising, which is very cheap by the way—but I’m not […]
This is a case study on a dog behavior problem. Daisy Mae, a 3 year old Golden Retriever (adopted from a rescue group at 6 months of age) was fearful and reactive to people – mainly men Here is a brief excerpt from my evaluation file giving you some background on the owner and her […]
I received quite a few emails from my last article and there was a lot of grumbling about using online newsletters. Let me explain the power of online newsletters and the effect they can have on your dog training business. Then, let’s see if you feel the same way. The Power of Online Newsletters […]
Here is a dog trainer lesson for you. In doing dog training for 30 years, some things are obvious, but can be taken for granted, causing problems. I’m sure you will agree that it just makes good business sense to be sure you do your part towards helping your client resolve their dog problem. […]
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