If you speak to what clients want and not to what you think they want or need, you will connect with them better. The problem is, we consistently have a tough time getting out of our brains and into theirs. In reality, we shouldn’t have that problem. I mean we talk to our clients every […]
I will bet that you ignore your Facebook insights data in figuring out how to market your dog training business. To you, it’s probably one more thing you don’t know how to do. You know you should, but it all seems so complicated and time consuming. Besides, what is a Facebook page’s data going […]
Dog trainers and veterinarians are like peanut butter and jelly. They just go together. Even though it is a rather natural relationship, as a dog trainer you still need to understand how to market your dog training to your local veterinarians. Marketing your dog training business to veterinarians used to be as easy as […]
We’ve all heard the saying, “Business is all about the bottom line. The bottom line is certainly a big part of running your own business. However, if that is your primary or only goal and belief, than you will struggle. If, on the other hand your goal and your belief is that your business is […]
Dog training objectives, or as I like to call them, attainable goals, need to be set immediately after you have evaluated the clients, their dog and other environmental influences. The key is to guide the dog owner to set their own achievable goals. By doing this, you: Get them to commit to doing the work. […]
As anxiety producing as it can be, when you focus on what is not easy in growing your dog training business, that’s when you will see bigger success. It’s easy to talk with clients about how we can help them get their well-behaved dog back, or get all our paperwork done for the next month. […]
I don’t think there is a dog trainer out there that does not have some self-doubt about succeeding in their dog training business. Whether it is doubts about your dog training skills, your business skills, your marketing skills or your people skills The problem is, self-doubt makes you shrink into yourself. When you allow yourself […]
Every now and again I am presented with a dog trainer dilemma, a seemingly overwhelming task to perform. This particular dog trainer dilemma was “turning around” a mismatched owner-dog relationship. Here are the details of the case Mr. and Mrs. Smith had had numerous German Shepherd dogs – all males – during their 50 years […]
Dog behavior problems like separation anxiety can be extremely difficult to work through, especially if the client is not on board. To solve the problem, the client must understand their role in both causing and solving the dog behavior problem. This client’s journey started like all the others – a phone call to the […]
Finding new and interesting subjects for our article content can be difficult at times. It seems like we’ve written about everything at least once. The same question keeps coming up, “Just how many ways can I say the same thing over and over?” Here is What You Tend to Forget If you are always getting […]
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