Leila Martin has been working with her husband Jim Burwell in their dog training business since 2005. Her background, prior to that, had always been as an executive assistant for CEO’s in both the medical and commercial fields. Once she came on board with Jim, their business skyrocketed.
Leila has a way of connecting with dog owners.
She is the first point of contact when they call inquiring about dog training
She helps dog owners understand what’s going on and makes them feel more at ease and hopeful about their dog’s behavior and getting started on the right foot with a new puppy.
She is extremely good at guiding the client through the “get to know you, here’s what you need” path to closing the sale.
Leila also took over the online marketing of Jim Burwell’s Petiquette in 2006 and since then has more than tripled the number of visitors to the site to over 4,500 locally targeted visitors a month out of the 10,000 total visits a month, and increased revenue by more than 25% each year.
She keeps petiquettedog.com appointments booked solid for weeks.
Leila’s ability to grow an online presence using both the website and social media has been critical in the growth and success of Jim Burwell’s Petiquette. Her easy to implement local traffic programs, provide the tools needed for independent dog trainers who want to fill up their appointment books and change their lives.
Weekly Marketing Articles and Resources
Every week we share resources and practical Marketing Tips for dog trainers. Click the links below to read the latest.