I don’t think there is a dog trainer out there that does not have some self-doubt about succeeding in their dog training business. Whether it is doubts about your dog training skills, your business skills, your marketing skills or your people skills
The problem is, self-doubt makes you shrink into yourself. When you allow yourself to feel smaller, that smallness permeates every part of your life and your business. You’re setting yourself up to sabotage your dream of having a successful dog training business.
So How Do We Get Rid of Self Doubt
It’s not about doing a 180 degree turn and go from being somewhat shy or timid to be the biggest blowhard in the room.
Yes, you do need to stand out from the crowd to grow your business but do it in a natural way that is comfortable for you. When you do that, you’re being true to yourself and not trying to be someone else. That is what will help you succeed.
Here’s How to Do This
You love what you do and you’re lucky, dog training is a hot business that has a lot of emotion attached to it. I remember when I first came from corporate America to work with Jim. I was so anxious about talking to prospective clients on the phone. I was scared to death they would ask me a question I didn’t know the answer to. What if, what if, what if.
One phone conversation I had with a lady made me sit straight up and stare my self-doubt straight in the face.
I realized that not only did I know more than I thought, but the fact that I love dogs and dog training came through the conversation. She told me that I was the only person she had called that was glad to talk with her, she could hear the excitement in my voice. I got her excited about fixing her dog and she really wanted to meet Jim based on our conversation.
What Was My Magic Bullet?
Very simply, I spoke with her about things I knew we could help her with, I was sincere, I acknowledged her feelings and frustrations, and best of all I was truly interested in helping her. None of this was false, it’s really how I felt and she picked up on that.
It all came out so naturally because it was a natural feeling for me to want to help her with her dog. In turn the words and tone that came from me were honest and they were mine. They were not someone else’s speech I had memorized and tried to make mine.
When you speak with truth, integrity and knowledge you don’t have to worry about “getting it wrong”. There’s nothing wrong with you being you.
People will be drawn to you and want your services when they feel you are
- Happy to speak with them
- Truly interested in helping them with your knowledge
Coming across as genuine, caring, knowledgeable and having integrity earns their trust and respect. When you speak about what you love, that in itself gives you strength and takes away those self-doubts.
With each phone call and lesson you get better and better. Let them know what areas of dog training you specialize in, what benefits your training will bring them. Give yourself some grace. With each encounter, each phone call, each dog, each owner – you get better each time!
Remember you can’t help people if you don’t make yourself heard and help your business to be found.
Leila Martin, is the brains behind the success of petiquettedog.com on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of petiquettedog.com success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Our appointment book is always filled.
Bottom line: We do what we teach and we teach what we do.
In her spare time Leila can be seen in her office dancing with our black lab Sammy Burwell