You completely understand that marketing your dog training consistently and successfully is a huge part of creating your successful business.
But as with anything else that is foreign to you or is far out of your comfort level, you tend to avoid it. Problem is, and you already know this, if you don’t market your dog training then you don’t have a business.
That’s where the consistency and inconsistency struggle comes in.
There are usually a couple of reasons that you’re inconsistent with your marketing
1. You simply ran out of advertising money. That is way too easy to do. Traditional marketing is extremely expensive and it can take months, yes months, before you see any return on your investment. It usually takes at least 7 times for a person to see your ad before they will take action. That’s a long, long time. Meanwhile you keep shoveling out the money to have your ad show up.
2. You don’t really understand the best way to market your dog training – way too many options out there.
3. You don’t believe you have the ability or the imagination to market your dog training. You don’t see yourself as a “marketing person”, you’re a dog trainer!
All of these are valid reasons for the inconsistency in your marketing. I can’t deny that.
I did the same thing.
Even though everyone told me that I could market our business, in my mind, that picture of being a “marketer” was way beyond my skill set. For me it was one huge pain area in our business and I didn’t know how to make the pain go away. Sound familiar?
Part of your inconsistency comes from this lack of knowledge and fear about the steps to take. It really puts you between a rock and a hard place.
You love what you do and want to have a thriving business but the fear of stepping out and marketing your business holds you back.
How can you go from being inconsistent to being consistent with marketing your dog training business?
Let me start you out with a few baby steps.
1. Pick a strategy, or plan of action if you will, that you can do and will do. Be realistic. You can’t nor should you do every method of marketing/advertising there is out there. Start small, maybe picking one strategy, like getting a Facebook Business page up to begin engagement with dog owners in your area.
- Learn what to do on Facebook and do it. When you see something you’ve done that gets a lot of response, rinse and repeat
- This takes time—-not money
- The magic circle of relationship with your clients will catapult you ahead every time.
2. Don’t fly by the seat of your pants in trying to market your dog training and grow your business. Have a game plan. Know what you want to accomplish in that year, and then break it down into what you can do in each month to get to your year-end goal.
Trust in yourself and know that you can do this. Take baby steps and watch your success grow. Then you’ll turn into the “mad marketer” with this huge grin on your face as your burst out of obscurity and have dogs lined up waiting for you to train them.
Leila Martin is the brains behind the success of petiquettedog.com on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow an online presence using both a website and social media in the dog training world has been a critical part of petiquettedog.com success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Bottom line: Our appointment book is always filled.
In her spare time Leila can be seen in her office dancing with her black lab Sammy Burwell.