Is that a question you ask as you go about trying to market your dog training? Is it a question you even think about? How do people see you?
We’re in an online social world today and how you use your website/blog and social media is key in how successful your dog training business will be.
Here are some things you can do to make sure how people see you and your business
As a professional dog trainer it’s important that your look and your message are consistent when you market your dog training. In this internet and social media based world, you and your business have the ability to grow and have your reputation spread like wildfire. My question to you is: are you consistent with the look and the message you are sending or are you confusing people and turning them away?
Where most people mess up with this is when they set up their website with one look and their Facebook page with another look and their Twitter page or Pinterest page or whatever social media channel they use with a different look. And, their message is not the same across the board.
Here’s an example: the picture on your website is of you and your dog, your picture on your Facebook page is either not you at all or you and a bunch of friends or you whitewater rafting. That equals a disconnect. You write in a very formal way on your website, yet on Facebook you’re very informal almost to the point of being silly. Find your true voice; one that is comfortable and welcoming and stick to it.
When a client is checking you out, and they do that believe me, if they see a “different you” all over the place it is not only confusing to them, but an uneasiness comes into their mind. Why don’t you always look the same? Why do you talk one way on your website, yet you seem like an entirely different person when you’re on social media?
Instead of seeing a whole, complete picture of you everywhere they go, it’s like you’ve got multiple personalities depending on where they find you. They feel disconnected.
Is that how you want people to see you? Then don’t market your dog training this way.
Your Website and Your Newsletter
If you’re not writing blog posts and doing newsletters you are wasting a huge tool to build your business online.
I can’t stress enough that your future clients are looking for you online. If you have nothing on your website then they won’t spend much, if any time, assuring themselves you’re the right dog trainer for them.
When you’re looking for something online, don’t you spend more time and feel better about a webpage that answers questions even before you’ve thought of them? A website that says “hey, this is who I am, please come read some helpful articles I have for you and let’s talk dog.” Be human and welcoming.
Heads up: the more time people spend on your site, the more relevant content you give, the more you will begin to show up in the search results and that empty appointment book will start filling up.
Allow people to sign up for your newsletter there on your website as a first step in getting to know you. Again, it’s a great way to interact one to many and add another building block to that relationship. Let people see who you are, what you do as a dog trainer. Let them see you know your stuff. Simply put, how people feel about you and what you have to offer is going to make or break your business.
The way people feel about their dogs today is very different than it was 10 or more years ago. Today the family dog is just that—-part of the family. A good dog owner is going to check out who’s going to train that important member of the family. Make it easy for them to do that by writing blog posts and sharing information with newsletters.
Don’t be of the mindset that you don’t want to give away “how to fix something”.
Don’t be so closed minded, don’t be so selfish. If you want to really start growing your dog training business online, then build a loyal following by delivering interesting, helpful, relevant and consistent great content to your audience. Let people see who you are and how you can help them. If all you do is sell, sell, selling is not the way to communicate to your audience or build a following of clients who truly respect what you do and want what you have because you share it.
Let some of your personal life shine through. The best thing you can do to let people see who you are is to share some of your life with them. People love to hear stories about the dog trainer’s dogs. They all think our dogs are perfect and you and I both know they’re not.
Build your business. Build it based on relationships, genuine caring, professionalism and talent. Build it so clients will trust you and think about you in a wonderful way and want to share with others what you do.
Like the movie “Field of Dreams” – build it and they will come.
Leila Martin, is the brains behind the success of petiquettedog.com on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of petiquettedog.com success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Bottom line: Our appointment book is always filled. In her spare time Leila can be seen in her office dancing with our black lab Sammy Burwell