It’s really that simple. To have a successful business as opposed to having a successful hobby, you must market your dog training business and take it to the next level. You do that by understanding the importance and value of getting local internet traffic to your website and what you do with them once they’re there.
If you want to fill up your appointment book then we need to talk about why getting local internet traffic to your website and then marketing to those potential clients is so critical to your success.
The Rules of the Game Have Changed
There is no arguing with this.
Your ideal clients are not looking in the yellow pages or on Craig’s List for you. You can no longer depend on traditional mailers, phone books, brochures or magazine ads.
Your potential clients have their smart phones out, their tablets out or they’re on the computer looking for dog training. And the best part—— 86% of those dog owners who use Internet Search Engines to find a local dog trainer follow thru with a phone call of visit (effectivespend.com).
So will you be invisible? Or will you be the one they call?
The Playing Field has Now Been Leveled.
This is so exciting and so freeing. The last few years the internet and the tools we use on the internet have made a phenomenal difference in the way we structure and market our business.
Why has the internet made such a difference?
Because you don’t have to have a lot of money, you don’t have to have a degree in marketing, you don’t have to understand HTML to have a website and make changes to it. You don’t have to do magazine ads or billboards. The only marketing we do is online.
In fact the more real, honest and personable you are the better your results will be.
It is not rocket science. Your dog training clients are looking for you because they need help. When you structure and grow you website so that you’re giving good information and showcasing your expertise, clients will feel more compelled to choose you.
You know how people feel about their dogs. The role of your website should be to convey that understanding along with your ability to help them fix their problems. This will be when they choose you to call or email for their dog training.
A marketing person is not going to generate that kind of business. A marketing person doesn’t speak in the tone or language that your customer is going to relate to – you do.
Your Social Channels – A Huge Game Changer
Remember what I’ve said before, the internet is the new “over the back fence talking to the neighbor” referral service.
Well your social networks are definitely the place to begin those conversations. Facebook is one of our favorites. People on Facebook will be drawn to your page when you speak to them in a friendly, conversational way. Don’t go pitching your dog training services with every post. Build a community, attract your ideal client to you by the way you talk, the information you share, and the authenticity you share with them.
Your social channels are a powerful game changer by allowing people to know you before they “know you”.
One of Jim’s clients said to him the other day: “I was reading your Facebook Page looking for a dog trainer and really liked all the stuff you shared about dog training. What I liked even more were the things you shared about your life, like the dinner out with your brothers or funny stories about your dogs. I felt like I already knew you before you even showed up at my door.” Do you see how knowing Jim on Facebook and reading his website was a big part of her decision to choose Jim to train her 3 dogs? H-U-G-E!
Another great benefit of using social networks is that they are a phenomenal way of funneling traffic back to your website. We get thousands of visitors every month to our website from our social channels. At least 30% of the 14,000+ visitors to our site a month come from social media.
Big deal you say? Social sites and social traffic are crawled by Google. In case you don’t understand the connection, the more relevance Google, Bing, Yahoo feel your website has the higher you place in organic search and the easier it is for your local clients to find you when they search for you—and it costs you no money!
That’s the beauty of local internet traffic when you understand how to put the puzzle pieces together and consistently do what works.
By choosing not to do any of this, you are severely limiting the potential income of your dog training business.
I hope I’ve given you some insight into how local internet traffic will grow your business and how to lay out your game plan for marketing your dog training business.
I know you have no idea of how much you don’t know. But wouldn’t you like to have a seat in the front of the class?
It’s time to make the decision. Are you going to treat your business like a hobby or like your full time job with unlimited potential? You can do this – I did and I’m no different than you.
If you’d like to” figure it out” and get more local internet traffic so your appointment book is always full too, come join me for my proven, sound techniques to fill your appointment book and make you more money.
Leila Martin is the brains behind the success of petiquettedog.com on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow an online presence using both a website and social media in the dog training world has been a critical part of petiquettedog.com success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Bottom line: Our appointment book is always filled.
In her spare time Leila can be seen in her office dancing with her black lab Sammy Burwell