Yeah, well, I’m willing to try this once to market my dog training business, but if nothing is generated from these ideas, I probably won’t do it again. Back when I was a kid and was pouting about doing something her way, my mother would say “Your stubborn Irish is showing”.
Ever caught yourself thinking like that? It’s almost like you’re saying, yeah I’ll do it but I KNOW it’s not gonna work!
Look, it’s not uncommon for dog trainers to be very frustrated and anxious about the area of marketing their dog training business. It wasn’t that many years ago when marketing our dog training simply meant, business cards, brochures and schmoozing with vets.
After all, you either went to school or are self -taught to be a great dog trainer. You didn’t take classes to be a marketer!
You feel at a loss and feel like you’re being taken advantage of by companies who want you to pay them $595 a month to be on the front page of Google. It seems like such a huge leap and massive learning curve to market in today’s world- or does it?
Let’s take a step back, get into your comfort zone and look at this as if you were training a dog
First, you know that owner involvement with the dog training is the best way to help the family and the dog reach the desired results. Owner participation is a critical part of a dog training program.
If you know that, then why would you not realize that you have to be involved and participate in the marketing of your dog training business?
Who knows your clients and your business better than you do? That’s such a big piece of the marketing puzzle: Knowing your ideal dog training client.
Second just like a dog owner learning a new way to get the best results with their dog training, you have to be open to the change in how the world “socializes” and “looks for things” to get the best results for your marketing.
Third, again like training a dog, the dog doesn’t always “get it right” the first time. Does that mean the dog is a failure? No. It simply means that you, as the trainer, need to break the learning down for him in a consistent series of patterns. Step by step the dog gives you the result you desire and the dog and you are both successful.
Get out of your comfort zone – it’s hurting your business. Social medial is not just for the young kids—it’s for everyone. Guess what the age range is of the biggest audience we have on Facebook: 38 years to 66 years of age. That’s our perfect ideal client age—how about you?
But, if you’re not on social media then they can’t find you.
The longer you hold onto the old ways because the new ways are foreign, even scary to you, the more you will fall behind.
The world of marketing is changing. The way to be found today is online.
Leila Martin, is the brains behind the success of petiquettedog.com on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of petiquettedog.com success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Bottom line: Our appointment book is always filled.
In her spare time Leila can be seen in her office dancing with our black lab Sammy Burwell