Content Marketing Burnout

Market Your Dog Training: Article Content Burnout

Finding new and interesting subjects for our article content can be difficult at times. It seems like we’ve written about everything at least once. The same question keeps coming up, “Just how many ways can I say the same thing over and over?”

Here is What You Tend to Forget

 If you are always getting new traffic to your website and consistently building your newsletter list, you always have fresh eyes waiting to read your articles. 

Remember, not all your clients are going to read everything you write. Putting a new spin on an already discussed dog problem will be new to them.

We have close to 500 articles written by Jim up on Petiquettedog.com and I’ve never had a single customer complain that we already wrote about a specific topic.

pled Paper

Still, sometimes the imagination just won’t kick into gear and we’re stuck for article content. One thing that helps me is to quit thinking about it so hard and it never fails, an idea will pop into my head.

I also pay close attention to what dog trainers are saying they struggle with. I read discussions on LinkedIn, Facebook. The emails people send to us are a goldmine. There really is a wealth of information out there if we take the time to look.

Here’s a Quick Tip for You That You Could Use Right Now

Don’t forget to make use of seasonal and event specific topics.

Here is an example. Right now in Houston it is very hot and very humid. Lots of dog owners are still out their jogging with their dogs. An article written about jogging with your dog in this heat would be very timely and informative.

We could write an article entitled: “Jogging with your dog in Houston’s Summer Heat – Caution!”

This is how we would do that

We would write it in such a way that it would connect with Houston dog owners and educate them. That means we would make sure that not only do we alert them to the dangers but also give them alternative things to do with their dog.

Another overlooked perk of writing seasonal or event specific articles.

IF you write a good article, title it correctly, assign appropriate key words and write in a style that attracts your readers, your chance of Google showing your article is pretty high.

It really isn’t as painful as we think to consistently publish great content.

Still Can’t Come Up With Ideas

Another tip: set up Google alerts for dog training, puppy training, dog behavior and see what others are writing about. At a minimum it will get your brain working on ideas to present that same topic differently. Please remember you can’t just take someone else’s article and rewrite it on your own blog –copyright infringement and plagiarism. You can, however, take the idea and make your own article.

You do not have to be a professional writer. Give yourself credit for knowing your profession. The article content is there if you let yourself see it.
Leila Martin, is the brains behind the success of Jim Burwell’s Petiquette on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of petiquettedog.com success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Our appointment book is always filled.  Bottom line: We do what we teach and we teach what we do.

In her spare time Leila can be seen in her office dancing with our black lab Sammy Burwell

1 reply
  1. Chris
    Chris says:

    I have a really hard time coming up with stuff to write about. The other side of that is when I do a good job and get stuff up regularly, I can see a difference in my business. Thanks for the tips

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *