I will bet that you ignore your Facebook insights data in figuring out how to market your dog training business. To you, it’s probably one more thing you don’t know how to do.
You know you should, but it all seems so complicated and time consuming. Besides, what is a Facebook page’s data going to tell you about marketing your dog training business?
If I had a megaphone I would be shouting to the rooftops: Know your target market! If you don’t know who your target market is you are:
- operating with a blindfold on in a world of visual opportunity
- shortchanging yourself and
- stunting the growth of your dog training business.
Your insights data is a goldmine of highly relevant facts about who is visiting and engaging on your page. They practically scream at you what they like and don’t like and what their needs are. Sounds me to me like the perfect place to begin to understand what to give your clients and how to connect with them.
So Back to Ignoring Your Insights
I can pretty much guarantee you ignore them because of one or two reasons:
Reason # 1: you don’t even know what to do with them and it looks like Greek
Reason # 2: you don’t realize the wealth of marketing information Facebook insights hold to help you build your business. Facebook has made it a lot easier to understand all the information they can give you about who is interacting with your page. Now if you don’t have a Facebook Business Page you are missing a huge opportunity to get more business. It’s really simple – put up your Facebook Business Page.
Ignoring these insights is like marketing your dog training business blindfolded AND with one hand tied behind your back. An engaging, relevant Facebook page is a wonderful marketing opportunity and it literally costs you nothing but some time.
3 Areas of Facebook Insights You Must Not Ignore
Your Page Insights:
This piece of the Insights Data let’s you see the number of likes your page received and when you received them. A smart dog trainer will then look at the dates you received the most likes and go back to your page and see what was going on. If it did well, rinse and repeat How many likes were “organic” in other words you did not do an ad to generate those likes. Facebook Ads are a workshop for another day.
How many unlikes did you get. This is important as Facebook will not show your content if you are getting a lot of unlikes. They think you’re spamming folks. Where the likes came from: mobile, on your page, an ad, a page suggestion.
The # of likes you got on any given day – again go back and look what you were doing on your page that day – rinse and repeat.
Your Posts :
How many people were “reached” with your post which would include shares of your posts-this shows you just how many people saw your posts What type of engagement did you get via clicks, shares, likes etc? When your fans are online What kind of post did they like the most videos, pictures, link, status update. Again, a smart dog trainer will realize that certain posts get more likes to it might be a good idea to do a few more of those types of posts.
Your Audience (megaphone shouting here!)
What’s the age range of folks who like your page? Are there more men or women? Where do your fans live broken down to the City level? The bottom line is that using Facebook appropriately, can be an inexpensive, results driven way to build your business. Take the time to understand what’s behind the “social aspect” of Facebook and use that knowledge.
Leila Martin, is the brains behind the success of petiquettedog.com on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of petiquettedog.com success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Our appointment book is always filled. Bottom line: We do what we teach and we teach what we do – always have. In her spare time Leila can be seen in her office dancing with our black lab Sammy Burwell