market your dog training focus on what is hard

Market Your Dog Training: Focus on What Is Not Easy

As anxiety producing as it can be, when you focus on what is not easy in growing your dog training business, that’s when you will see bigger success.

It’s easy to talk with clients about how we can help them get their well-behaved dog back, or get all our paperwork done for the next month.

What is not easy, is to focus on the one thing that makes you the most anxious and uncomfortable but at the same time will really build your business

Depending on who you are that could be a lot of things


  • Writing articles
  • Marketing on Facebook
  • Putting together an opt-in to get folks on your mailing list
  • Introducing yourself to vets
  • Getting your website done properly so it can work for you
  • Doing videos
  • Writing your newsletter
  • And more

All of these things that make us uncomfortable become really big problems in our mind and the more we avoid them, the bigger problem they become. Then the vicious cycle sets in of feeling guilty because you didn’t do the stuff you should have done to grow your business.

We spend our entire day doing what my mother used to call “piddly little tasks” that get you nowhere.


Focus on What Is Not Easy


Here’s something I have learned to do that has helped me really focus on getting done what is not easy for me.

When I first get to my office (I work out of the house) so not a far commute. I take out my mini white board and write down 2 things I will get done that day.

One of those things is something that will be hard or out of my comfort level, and the other is something that will be easy and a little fun.

It doesn’t matter which I write down first. The point is, it is ONLY 2 things, so immediately I don’t feel overwhelmed. The other reason for me to put only 2 down is that I’m the one that speaks to dog owners, sells our services and does all the paperwork on booking the lessons. So my day is full.

For me I pick what is not easy for me as my first task. I know I can procrastinate so I tackle that one first. But here’s the thing, I go as far with that task as I can, till I start getting exasperated because I’m having trouble figuring it out, or I reach a point where I need more information. Then I stop.

I shift my focus and change my environment. I get up, leave the office and go do something I like for about 15 minutes. Then I come back into the office and tackle the fun task.

The fun task I know I can do and it’s a “re-set” for my mind to be open to tackling what’s not easy for me.

When we work for ourselves, the accountability factor of having that boss whose deadlines had to be met is gone. Some of us are so used to being accountable to someone else, we find it hard to be accountable to ourselves and our business.

Allow yourself the grace to roll with the punches. Growing your dog training business is hard work. You will not get everything right and not everything will come easy.

Your job is to PRESS THROUGH. Do whatever it takes and don’t be afraid to take risks and don’t be afraid to make mistakes. And most of all give yourself a pat on the back for all the new things you’ve learned and all the accomplishments you’ve had.


Leila Martin, is the brains behind the success of on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Our appointment book is always filled.
Bottom line: We do what we teach and we teach what we do.  In her spare time Leila can be seen in her office dancing with our black lab Sammy Burwell

1 reply
  1. Suzanne
    Suzanne says:

    Good article. I always say I’m a dog trainer not a business person but you’re right we are growing our business and we have to do stuff that is very much outside our comfort zone.

    Funny, my mother used to say the word “piddly” too!


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