Dog Training Business - How to Get Referrals

Dog Training Business: How to Get Referrals

An awesome way to grow your dog training business is by referrals. Someone really liked what you did with their dog and told others about you. Doesn’t get much better than that.

But there are many ways to get referrals. Let’s do a quick break down on referral sources.




Having a vet refer you is a good solid way to get a new customer. People place a lot of trust in their vet and that trust is transferred to you when the vet refers you.

Down side of vet referrals is that a large practice has many vets and they won’t all refer to you and let’s face it, they forget. Vets are busy and they don’t want to be responsible for storing your brochures, business cards or newsletters.

Brochures, Magazines, Newspaper Ads

Brochures, business cards, magazine and newspaper ad have been a long time staple in getting folks to call your business.

They can be costly and not very effective, especially since most people today search for their “needs” on their smartphones.

Word of Mouth

You can ask a client or friend to refer you. But that sometimes feels a little awkward, doesn’t it?  
Truth is, we don’t ask for referrals anymore.


Nope, it’s true. Here’s what we do that is natural and authentic.|

 Give this a try and see if it’s not more comfortable for you.

First, when you get a new client that was referred to you by your existing client, at the end of the lessons always say, “if you like how I helped you with your dog, please be sure to tell the person that referred you to me and let them know that I helped you.” That insures that the client who referred you, will refer more people because he knows you helped his friend.

Flows much more naturally doesn’t it.

The other thing we do is we engage on and put ourselves out there on social media. This is an easy, natural way to get referrals.

Whether you choose to believe or not, it’s a huge part of growing your business—we live in a very social world that is alive with online relationships. It would be best for you to get on board.

On Facebook we are helpful; we have great conversations about dog training, we ask questions that dog owners are interested in and we have fun. We invite them to participate in free tele-seminars.

Dog owners are immediately drawn to us because it’s quite clear that we care about what we do we know what we’re doing and we tell and show how we can help. They go sign up for our newsletter and stay connected to us.

This all comes very naturally. Many of our current clients come over to our page daily and engage with us. They are super quick to tell everyone what a good trainer Jim is.

You would be surprised how many people will first find you on a social medial channel like Facebook, check you out there and then come over to your website.
They see how people interact with you, what questions they might ask and do you answer. Do you freely give out dog training information? 

Then they will most likely come to your website to see just what you have to offer.  It’s a natural, built-in referral service on its own!

If your website works like it should then they have the ability to learn more about you, read your blog posts about dog training and stay on your website a while. Then they pick up the phone and call you.

Do a great job training the dogs and their owners, but also engage, let people see who you are, let relationships naturally grow your business.

It’s very simple, it’s very honest and open, Attract more clients, grow your dog training business and fill that appointment book. Just get out there and —-do it!
Jim Burwell's PetiquetteLeila Martin, is the brains behind the success of on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Our appointment book is always filled.

Bottom line: We do what we teach and we teach what we do.

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