Facebook power has just helped your dog training business even more.
Short recap: Facebook needs to make money for its investors. They will make money by doing everything they need to do to help businesses on Facebook succeed. Businesses on Facebook spend money on Facebook advertising, which is very cheap by the way—but I’m not saying you have to do Facebook ads!
Let’s look at the newest thing Facebook has put into place that will help you grow your business.
I don’t know if you do this or not, if you don’t you should start
Whenever we put up a post on Facebook we always add at least one, if not two hashtags at the end of the post.
If you don’t know what a hash tag is– it looks like this: #dogtraining or #dogtrainer. It’s always the # sign then keywords relative to your niche, which is dog training. We’ve been using hash tags on our Twitter posts for a long time and now Facebook is using them.
But here’s the best part, the hash tags on Facebook are now clickable. What’s that mean? It means that when someone on Facebook is talking about dog training or dog behavior or whatever your keywords are that you use related to dogs and they put a hash tag at the end of their post such as #dogtraining or #shelterdog etc. then if you have a Facebook post relative to that topic your post will show up.
Also if you do a search on Facebook and say you put in #dogtrainer, if you have tagged any of your posts with this hashtag you will show up. As a local business you could put #dogtraining(whatever your City name is) and again if you have an active Facebook page you should show up).
Caveat. Right now the related posts are showing up in chronological order but soon they will pop up as a relative post (ignoring the date) IF you have an active, high quality Facebook page.
Value? Again more eyes on your business.
Let’s dissect this a little more to help you see the value in this piece of social media.
Here are the stats for our page:
- Women are the majority of people who comment on, like and view our Facebook page.
- Women are the majority of folks who call us for dog training.
- The age range of 35 to 62 is the majority of the folks who comment on, like etc. our Facebook page.
- Of the women who call us for dog training who “purchase” this is pretty much the exact age range.
Does that help you see how Facebook can bring you business?
Don’t forget Google scans the social media sites. If you’re active and you have folks engaging with you, that sends a strong signal to Google.
In today’s world you cannot ignore social media. As I teach in my course on getting local internet traffic, there is a “triangle” if you will, that works together beautifully to increase your visibility on the internet, thereby allowing your business to be viewed by more and more and more people.
This is not difficult but it does take a commitment of some time each day. You may not realize that you can “pre-schedule” your posts on Facebook. Jim does this. The night before he will schedule 5 or 6 posts to show up at different times during the day. He does this because he is out training all day. He will then put in a “live” post a couple of times a day and answer any questions, when he has a moment.
Remember: more “eyes” on your website will bring you more business.
Leila Martin, is the brains behind the success of petiquettedog.com on the marketing side. She has run our online and offline marketing system since 2006. Leila’s ability to grow our online presence using both a website and social media in the dog training world has been a critical part of Jim Burwell’s Petiquette success . She has tripled the number of visitors to our website and increased our revenue by 25% each year. Our appointment book is always filled.
Bottom line: We do what we teach and we teach what we do.
In her spare time Leila can be seen in her office dancing with our black lab Sammy Burwell